X
POS / Materials
Item
Download Link
Cocktail Menu Suggestions
Download Files
Game Instructions
Download Files
Eisel Poster
Download Files
Drink Menu
Download Files
Table Tent El Tesoro / Tres Generaciones
Download Files
Program Assets
Item
Download Link
Brand Logos and Bottle Photos can be found on the DAL
Download Files
X
BrandMuscle
Item
Download Link
Download order form for BrandMuscle items: Cocktail Menu, Eisel Poster, Table Tents
Download Files
Nationally Supplied POS Items
Item
Download Link
Download order form for HH Global-INWK items: Bandanas, Maracas
Download Files

Program Concept

An Authentic Mexican Experience

Loteria, played in Mexico since the 1800s, is a popular 'bingo like' board game where players match cards called with cards on their boards. Our game experience is custom and will include cards and board that feature El Tesoro & Tres Generaciones trivia. Winners will receive merchandise prizes.

A Perfect Match for Tequila

Option 1: Give trade guests the experience of creating their own herb gardens, and showcase how easy it is to grow fresh herbs popular in cocktail making where they work.

Make it an event to Remember

Add live Latin or Mexican music and specially paired Mexican bites to enhance the authentic Mexican experience.

Host Venue

Space to set-up Loteria game

Clientelle that likes to engage & is spirited

Popular for tequila shots/cocktails

program concept

An Authentic Mexican Experience

Loteria, played in Mexico since the 1800s, is a popular 'bingo like' board game where players match cards called with cards on their boards. Our game experience is custom and will include cards and board that feature El Tesoro & Tres Generaciones trivia. Winners will receive merchandise prizes.

A Perfect Match for Tequila

Option 1: Give trade guests the experience of creating their own herb gardens, and showcase how easy it is to grow fresh herbs popular in cocktail making where they work.

Make It An Event To Remember

Add live Latin or Mexican music and specially paired Mexican bites to enhance the authentic Mexican experience.

Host Venue

Space to set-up Loteria game

Clientelle that likes to engage & is spirited

Popular for tequila shots/cocktails

Event Format

1. Staff Welcome & Training
15-20 minute 'day of' training on program features, El Tesoro/Tres Generaciones brand education, signature drinks & food pairings.
2. Guest Welcome
Upon arrival, guests are welcomed by the Host who invites them to join in the drink specials and to play Loteria/win prizes when the time is called.
3. Games & Entertainment
The game is called or announced by the Host, guests assemble with boards and the game begins. Winners are offered merchandise prizes.
How to Play
4. Prizes & Giveaways
Before or after the game, the Host will mingle in the crowd talking about El Tesoro or Tres Generaciones, sharing merchandise giveaways.
**Be sure to check with your local Industry Law team to ensure compliance with all State and Federal laws**

Event Format

1. Staff Welcome & Training
15-20 minute 'day of' training on program features, El Tesoro/Tres Generaciones brand education, signature drinks & food pairings.
2. Guest Welcome
Upon arrival, guests are welcomed by the Host who invites them to join in the drink specials and to play Loteria/win prizes when the time is called.
3. Games & Entertainment
The game is called or announced by the Host, guests assemble with boards and the game begins. Winners are offered merchandise prizes.
How to Play
4. Prizes & Giveaways
Before or after the game, the Host will mingle in the crowd talking about El Tesoro or Tres Generaciones, sharing merchandise giveaways.

Point of Sale / Enhancements

Tequila Loteria Eisel Poster
Size: 24" x 32"
El Tesoro Table Tent
Size: 4" x 6"
Tequila Loteria Table Tent
Size: 4" x 6"
Loteria Game
Game set with 20 boards
Sets pre-shipped directly
Tres Generaciones Table Tent
Size: 4" x 6"
Bandana
Size: 22" x 22"
Maracas
Wooden

Point of Sale / Enhancements

Noche de Loteria Eisel poster
Size: 24" x 32"
El Tesoro Table Tent
Size: 4" x 6"
Noche de Loteria Table Tent
Size: 4" x 6"
Loteria Game
Game set with 20 boards
Sets pre-shipped directly
Tres Generaciones
Size: 4" x 6"
Bandana
Size: 22" x 22"
Maracas
Wooden

Planning Worksheet

download worksheet
location/date(s)
format
materials
pre-promotion
product

What is the event location, and what are dates/times it will take place?

What activities, food, drinks, entertainment are to be included?

What POS, merchandising, displays, menus, signage, gifts are to be included?

What methods will be used to encourage attendance?

What drinks or sampling will be featured and how?

Planning Worksheet

location/date(s)

What is the event location, and what are dates/times it will take place?

Format

What activities, food, drinks, entertainment are to be included?

Materials

What POS, merchandising, displays, menus, signage, gifts are to be included?

Pre-Promotion

What methods will be used to encourage attendance?

Product

What drinks or sampling will be featured and how?

Download Worksheet

Program Goals

distribution
Priority Distribution:
(based on your chosen focus brand)
El Tesoro
Tres Generaciones
features
One Month Prior to Event:
Feature 2-3 El Tesoro or Tres Generaciones cocktails on menu
Event:
4-5 cocktails on menu featuring El Tesoro or Tres Generaciones
One Month Post Event:
Request menu listings of most popular cocktails
MERCHANDISING
One Month Prior/Post Event:
Branded Shakers
Rail Mats
Caddy's
Prominent Family Back Bar Placement
outreach
Pre-Event Social/Email:
Account announces event
Pre-Event Invitations:
Create printed event invites or use SplashThat! Template
view template
Event:
Guests take home merchandise giveaways
Post-Event Social:
Account posts photos of successful event