Before placing a POS order with INWK, please contact your Marketing Manager and OPPM peers to inquire whether they would like to join your order, ensuring peak pricing efficiencies are achieved.

Item

Download Link

Download order form for HH Global - INWK items: See list of items using the Point of Sale/Enhancements tab below

Download Files

1. Sampling/Features

Maker's Mark Gold Rush: sampling sizes & Gold Rush drink specials

2. Games/Giveaways

Outdoor games to drive engagement and entertain + merchandise prizes

An afternoon or evening of summertime fun showcasing the Maker's Mark Gold Rush.

Ideal for: Trend-setting casual bars & restaurants with patio spaces and outdoor service. Good whiskey accounts a plus.

3. Enhancements

Enhance the event with Table Tents, Bar Carts, Cocktail Trays

4. Staff Support

15 minute staff training to kick-off the program covering drinks and activities.

**Be sure to check with your local industry law team to ensure compliance with all State and Federal laws**

1. Sampling/Features

Maker's Mark Gold Rush: sampling sizes & Gold Rush drink specials

2. Games/Giveaways

Outdoor games to drive engagement and entertain + merchandise prizes

3. Enhancements

Enhance the event with Table Tents, Bar Carts, Cocktail Trays

4. Staff Support

15 minute staff training to kick-off the program covering drinks and activities

**Be sure to check with your local industry law team to ensure compliance with all State and Federal laws**

Point of Sale / Enhancements

Branded Table Tents

Size: 4" x 6"

When you order, select the brand(s) you need

Sling Chair

Solid wood frame and durable fabric seat

Theme & Logo will vary by focus brand

Fleece Blanket

Size: 50" x 60"

Order with logo by focus brand

Hornitos Tin Cup

Hornitos Flip Flops

Hornitos Towel

Hornitos Beach Bag

Folding Malibu Sunglasses

White Hornitos Sunglasses

White T-Shirts

Pillows

Bar Cart

Cocktail Crate

Cooler

Portable Bar

Assorted Cups

Camp Mug

Ice Bucket

Polaroid Camera

Fridge Magnet

Large Jenga*

Corn Hole*

LED Nighttime Corn Hole*

Large Dominoes

Ladder Golf Game*

Four In A Row Game*

Rubberized Sunglasses*

Executive Phone Wallet

* This item is available with branding for Jim Beam, Maker's Mark, Hornitos, On The Rocks, and Tres Generaciones

Point of Sale

Branded Table Tents

Size: 4" x 6"

When you order, select the brand(s) you need

Sling Chair

Solid wood frame and durable fabric seat

Theme & Logo will vary by focus brand

Fleece Blanket

Size: 50" x 60"

Order with logo by focus brand

Hornitos Tin Cup

Hornitos Flip Flops

Hornitos Towel

Hornitos Beach Bag

Folding Malibu Sunglasses

White Hornitos Sunglasses

White T-Shirts

Pillows

Bar Cart

Cocktail Crate

Cooler

Portable Bar

Assorted Cups

Camp Mug

Ice Bucket

Polaroid Camera

Fridge Magnet

Large Jenga*

Corn Hole*

LED Nighttime Corn Hole*

Large Dominoes

Ladder Golf Game*

Four In A Row Game*

Rubberized Sunglasses*

Executive Phone Wallet

* This item is available with branding for Jim Beam, Maker's Mark, Hornitos, On The Rocks, and Tres Generaciones

Planning Worksheet

download worksheet

location/date(s)

format

materials

pre-promotion

product

What is the event location, and what are dates/times it will take place?

What activities, food, drinks, entertainment are to be included?

What POS, merchandising, displays, menus, signage, gifts are to be included?

What methods will be used to encourage attendance?

What drinks or sampling will be featured and how?

Planning Worksheet

location/date(s)

What is the event location, and what are dates/times it will take place?

Format

What activities, food, drinks, entertainment are to be included?

Materials

What POS, merchandising, displays, menus, signage, gifts are to be included?

Pre-Promotion

What methods will be used to encourage attendance?

Product

What drinks or sampling will be featured and how?

Download Worksheet

Program Goals

distribution

Priority Distribution:
(based on your chosen focus brand)

Jim Beam Family
Maker's Mark / Maker's 46
Hornitos
Tres Generaciones
On The Rocks / RTD - All Flavors

Investment

ASK: Which option will reach more consumers more effectively?

Option A: OPPM Led

- No agency cost
- Ability to buy customers full-sized drinks*
- OPPMs are more knowledgeable than agency samples, able to engage in more thoughtful brand conversation with consumers

Option B: Agency Staffing & Support

- Agency cost (~$500 allows for $250 spend)
- Sampling only, no full-sized drinks
- Multiplies account reach as OPPM not required to be present

*On a limited basis; legally, may not extent to all guests present

Features

Event:

2-3 cocktails on menu

Merchandising
(check with local market for available items)

Event:

Branded Shakers
Rail Mats
Caddy's
Prominent Signage