X
POS / Materials
Item
Download Link
Plaza Hornitos Cocktail Menu
Download Files
Plaza Hornitos Trivia Questions
Download Files
Trivia Answer Sheet
Download Files
Program Assets
Item
Download Link
Plaza Hornitos Event Logos
Download Files
Brand Logos and Bottle Photos
Can be found on the DAL

Program Concept:

Take Your Shot at Plaza Hornitos! Turn it up with trade with this fun bartender engagement. For these private trade events along with brand training, mix and match our recommended activities or create some of your own.

TURN
IT
UP
WITH...
KARAOKE

Host trade for a Karaoke night at a local account who either already has, or has the space to host Karaoke. This will work better for smaller groups of up to 20 people.

A TRIVIA CHALLENGE

A trivia night where trade from different accounts work in teams to win prizes. Great for larger groups and where multiple accounts can participate as teams.

A DANCE-OFF

Great activity for in between rounds of Karaoke or Trivia, or on its own. Break out the dance music and host a dance-off to add some higher energy to the event!

The Host Venue:

On-Premise Venue with private space appropriate for our training and activities, e.g., private Karaoke bar, or a club during an off‑night.

FEATURED EXPRESSIONS

Lead with Hornitos Plata; include entire Hornitos Family, including RTDs.

program concept

Take Your Shot at Plaza Hornitos! Turn it up with trade with this fun bartender engagement. For these private trade events along with brand training, mix and match our recommended activities or create some of your own.

TURN IT UP WITH...
KARAOKE

Host trade for a Karaoke night at a local account who either already has, or has the space to host Karaoke. This will work better for smaller groups of up to 20 people.

A TRIVIA CHALLENGE

A trivia night where trade from different accounts work in teams to win prizes. Great for larger groups and where multiple accounts can participate as teams.

A DANCE-OFF

Great activity for in between rounds of Karaoke or Trivia, or on its own. Break out the dance music and host a dance-off to add some higher energy to the event!

The Host Venue

On-Premise Venue with private space appropriate for our training and activities, e.g., private Karaoke bar, or a club during an off‑night.

FEATURED EXPRESSIONS

Lead with Hornitos Plata; include entire Hornitos Family, including RTDs.

Event Format

~ 2-2.5 Hour Event for Trade
~ 25-35 Guests, Age 21+
~ Private, RSVP-only Event
1. WELCOME/SIGNATURE COCKTAIL
On arrival, guests are welcomed to a mix-and-mingle with small bites and a signature cocktail, created by a local bartender or the account. Host then leads a brand training before explaining the games and organizing teams.
2. 'TAKE YOUR SHOT' GAMES
Collaborate with local trade to build the 'game plan' that will appeal to your local community and fit the time allotted for the event. For example, plan a three round game of Trivia, then Karaoke, then a Dance‑Off.
One approach would be to have 2-3 teams, with 1 competitor in each round. The teams designate who will compete in each round.
**Be sure to check with your local Industry Law team to ensure compliance with all State and Federal laws**
3. BRAND INTEGRATION
Focus on brand integration at various moments throughout the event. For example:

SIGNATURE DRINKS
at Start and for each round, showcasing each expression

BRAND TRIVIA
Integration into game questions (See Program Files link above to download)

INFORMAL TASTING
During 15 minute game breaks, host works room to offer informal tastings to groups of 2-3 people at a time.

Event Format

~ 2-2.5 Hour Event for Trade
~ 25-35 Guests, Age 21+
~ Private, RSVP-only Event
1. WELCOME/SIGNATURE COCKTAIL
On arrival, guests are welcomed to a mix-and-mingle with small bites and a signature cocktail, created by a local bartender or the account. Host then leads a brand training before explaining the games and organizing teams.
2. 'TAKE YOUR SHOT' GAMES
Collaborate with local trade to build the 'game plan' that will appeal to your local community and fit the time allotted for the event. For example, plan a three round game of Trivia, then Karaoke, then a Dance‑Off.
One approach would be to have 2-3 teams, with 1 competitor in each round. The teams designate who will compete in each round.
3. BRAND INTEGRATION
Focus on brand integration at various moments throughout the event. For example:

SIGNATURE DRINKS
at Start and for each round, showcasing each expression

BRAND TRIVIA
Integration into game questions (See Program Files link above to download)

INFORMAL TASTING
During 15 minute game breaks, host works room to offer informal tastings to groups of 2-3 people at a time.
**Be sure to check with your local Industry Law team to ensure compliance with all State and Federal laws**

Point of Sale / Enhancements

COCKTAIL MENU
Available under Program Files above
TRIVIA QUESTIONS

Point of Sale / Enhancements

COCKTAIL MENU
Available under Program Files above
TRIVIA QUESTIONS

Planning Worksheet

download worksheet
location/date(s)
format
materials
pre-promotion
product

What is the event location, and what are dates/times it will take place?

What activities, food, drinks, entertainment are to be included?

What POS, merchandising, displays, menus, signage, gifts are to be included?

What methods will be used to encourage attendance?

What drinks or sampling will be featured and how?

Planning Worksheet

location/date(s)

What is the event location, and what are dates/times it will take place?

Format

What activities, food, drinks, entertainment are to be included?

Materials

What POS, merchandising, displays, menus, signage, gifts are to be included?

Pre-Promotion

What methods will be used to encourage attendance?

Product

What drinks or sampling will be featured and how?

Download Worksheet

Program Goals

distribution
Priority Distribution:
Hornitos Plata
Resposado, Añejo,
Black Barrel
Cristalino,
RTDs
features
at host account
One Month Prior to Event:
Feature 2-3 Hornitos cocktails on menu
Event:
4-5 cocktails on menu featuring Hornitos
One Month Post Event:
Request menu listings of most popular cocktails
MERCHANDISING
at host account
One Month Prior/Post Event:
Branded POS as available in your market

Prominent FamilyBack Bar Placement
outreach
Pre-Event Invitations:
Create printed event invites or use SplashThat! Template
View Template
Event:
Sign-in guest for follow-up
Post-Event Social:
Follow-up with guests for additional menu placements