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Program Concept

Maker's & A Movie night is an opportunity to elevate the tradtional watch party for our trade family.

Maker's Mark has provided a toolkit of elements for accounts with screens and spaces to watch anything from cult classic movies to pop culture phenom TV shows and beyond. This private, RSVP Only Trade Event, hosted at an account, will be even more special when guests enjoy cocktails designed to go with the plot and enjoy premium versions of movie night snacks.

WHY IT WORKS

• Familiar and popular social occasion
• Align ourselves with relevant pop culture movies & shows
• Opportunity to connect with our trade community

program concept

Maker's & A Movie night is an opportunity to elevate the tradtional watch party for our trade family.Maker's Mark has provided a toolkit of elements for accounts with screens and spaces to watch anything from cult classic movies to pop culture phenom TV shows and beyond. This private, RSVP Only Trade Event, hosted at an account, will be even more special when guests enjoy cocktails designed to go with the plot and enjoy premium versions of movie night snacks.

WHY IT WORKS

• Familiar and popular social occasion
• Align ourselves with relevant pop culture movies & shows
• Opportunity to connect with our trade community

Event Format

~30 Guests
-Trade, 21+, RSVP only
-Account with either outdoor space, a large indoor private room (like a concert venue), or an account with lots of screens
-Start the event with a brand education to amp up their knowledge of Maker's Mark
FOCUS EXPRESSIONS
Focus on Maker's Mark, include Maker's 46, MMPS, or other variants where possible
1. GUEST WELCOME

Upon arrival, welcome trade guests with a signature cocktail showcasing Maker's Mark from our drink strategy - see suggested cocktails. Recommend this cocktail becomes a permanent feature on the drink menu.

2. IT'S SHOWTIME!

The main event is easy to execute - making sure trade guests have a comfortable viewing space and good acoustics to hear the show. Our tool kit (part of POS buy) has the basic items:

Movie Screen, projector, cocktail glassware and popcorn boxes. See POS tab below.

**Be sure to check with your local Industry Law team to ensure compliance with all State and Federal laws**

3. CURATE THE EXPERIENCE
Make the event more memorable with features curated for the experience...

☑ Snacks which match the show theme or location, e.g., elevated dips, cheeses, exotic fruits or foods

☑ Playful decor or wearables to match the show theme, e.g., hats, eye glasses, shirts, themed-posters, flags, colored streamers - also perfect for selfies and social media posting.

☑ A signature cocktail to match the show theme, e.g., adapt one of our drink strategy cocktails with a special garnish or decoration appropriate to the movie theme or location.

☑ Ensure any content shown falls into the CSR/Marketing Code-friendly zone (e.g. primary appeal to adult audience, reasonably in good taste, etc.)

Event Format

~30 Guests
-Trade, 21+, RSVP only
-Account with either outdoor space, a large indoor private room (like a concert venue), or an account with lots of screens
-Start the event with a brand education to amp up their knowledge of Maker's Mark
FOCUS EXPRESSIONS
Focus on Maker's Mark, include Maker's 46, MMPS, or other variants where possible
1. GUEST WELCOME
Upon arrival, welcome trade guests with a signature cocktail showcasing Maker's Mark from our drink strategy - see suggested cocktails. Recommend this cocktail becomes a permanent feature on the drink menu.
2. IT'S SHOWTIME!
The main event is easy to execute - making sure trade guests have a comfortable viewing space and good acoustics to hear the show. Our tool kit (part of POS buy) has the basic items:

Movie Screen, projector, cocktail glassware and popcorn boxes. See POS tab below.
3. CURATE THE EXPERIENCE
Make the event more memorable with features curated for the experience...
☑ Snacks which match the show theme or location, e.g., elevated dips, cheeses, exotic fruits or foods
☑ Playful decor or wearables to match the show theme, e.g., hats, eye glasses, shirts, themed-posters, flags, colored streamers - also perfect for selfies and social media posting.
☑ A signature cocktail to match the show theme, e.g., adapt one of our drink strategy cocktails with a special garnish or decoration appropriate to the movie theme or location.
☑ Ensure any content shown falls into the CSR/Marketing Code-friendly zone (e.g. primary appeal to adult audience, reasonably in good taste, etc.)

Point of Sale / Enhancements
**Available through your local POS buy or Maker's Mark Promotion Agency**

MOVIE SCREEN
Available from the H2 POS Buy in your region
MOVIE PROJECTOR
Available from the H2 POS Buy in your regionAlso available from rental shops
GLASSWARE
Available from the H2 POS Buy in your region
POPCORN BOX
Available from the H2 POS Buy in your region

Point of Sale / Enhancements
**Available through your local POS buy or Maker's Mark Promotion Agency**

MOVIE SCREEN
Available from the H2 POS Buy in your region
MOVIE PROJECTOR
Available from the H2 POS Buy in your regionAlso available from rental shops
GLASSWARE
Available from the H2 POS Buy in your region
POPCORN BOX
Available from the H2 POS Buy in your region

Planning Worksheet

download worksheet
location/date(s)
format
materials
pre-promotion
product

What is the event location, and what are dates/times it will take place?

What activities, food, drinks, entertainment are to be included?

What POS, merchandising, displays, menus, signage, gifts are to be included?

What methods will be used to encourage attendance?

What drinks or sampling will be featured and how?

Planning Worksheet

location/date(s)

What is the event location, and what are dates/times it will take place?

Format

What activities, food, drinks, entertainment are to be included?

Materials

What POS, merchandising, displays, menus, signage, gifts are to be included?

Pre-Promotion

What methods will be used to encourage attendance?

Product

What drinks or sampling will be featured and how?

Download Worksheet

Program Goals

distribution
Priority Distribution:
Maker's Mark
Maker's 46
MMPS or other LTOs available in market
features
AT HOST ACCOUNT
One Month Prior to Event:
Feature 2-3 Maker's Mark cocktails on menu
Event:
4-5 cocktail options on menu featuring Maker's Mark
One Month Post Event:
Request menu listings of most popular cocktails
MERCHANDISING
AT HOST ACCOUNT
One Month Prior/Post Event:
Branded POS as available in your market
Prominent Family:
Back Bar Placement
outreach
Pre-Event Invitations:
Create printed event invites or use SplashThat! Template
View Template
Event:
Sign-in guest for follow-up
Post-Event Social:
Follow-up with guests for additional menu placements