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House of Suntory Listening Bar Event Logos
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Suntory Whisky Toki® Japanese Whisky, 43% Alc./Vol. ©2022 Beam Suntory Import Co., Chicago, IL.

Program Concept

Brand Building Through Cocktails and Music

The Listening Bar Experience

Originating in Japan in the 1950's, listening bars have sailed the sonic waves across the Pacific and begun popping up in cities across the US. Here, music is more than background noise to be shouted over, but a vital part of the experience meant to be savored and enjoyed. This consumer event tunes in to this rising trend, mixing carefully curated music, great cocktails, and a Japanese retro vibe. Our sampling event of course must be separate and distinct, but it will complement this atmosphere.

Host Venue Recommendation

-On-Premise Account hosting DJ nights
-Relaxed, Lounge Vibe
-Craft cocktail-driven
-Japanese Whiskey/Spirits following

Program Concept

Brand Building Through Cocktails and Music

The Listening Bar Experience
Originating in Japan in the 1950's, listening bars have sailed the sonic waves across the Pacific and begun popping up in cities across the US. Here, music is more than background noise to be shouted over, but a vital part of the experience meant to be savored and enjoyed. This consumer event tunes in to this rising trend, mixing carefully curated music, great cocktails, and a Japanese retro vibe. Our sampling event of course must be separate and distinct, but it will complement this atmosphere.
Host Venue Recommendation
-On-Premise Account hosting DJ nights
-Relaxed, Lounge Vibe
-Craft cocktail-driven
-Japanese Whiskey/Spirits following

Event Format

~Complement an established DJ night with a separate and distinct consumer sampling (where legal)

Complement a Music Lounge Experience

Complete the Listening Bar by asking the account to combine their sultry sounds by featuring refreshing House of Suntory cocktails. Offer special cocktails for these evenings featuring Haku, Roku and Toki, including some highballs, which they might use.

The account and their DJ sets the vibe with great tunes - here's a sample playlist that can be used for inspiration (but shouldn't be played directly).

Local Music Partnerships

Suggest that the account or DJ reach out to a local record store to collaborate on a special cocktail recipe.

Event Enhancements

Enhance your event with:
-Suggest that the account or DJ provide a QR code with a link to the evening's playlist.

**Be sure to check with your local Industry Law team to ensure compliance with all State and Federal laws**

Event Format

~Complement an established DJ night with a separate and distinct consumer sampling (where legal)
Complement a Music Lounge Experience
Complete the Listening Bar by asking the account to combine their sultry sounds by featuring refreshing House of Suntory cocktails. Offer special cocktails for these evenings featuring Haku, Roku and Toki, including some highballs, which they might use.

The account and their DJ sets the vibe with great tunes - here's a sample playlist that can be used for inspiration (but shouldn't be played directly).
Local Music Partnerships

Suggest that the account or DJ reach out to a local record store to collaborate on a special cocktail recipe.

Event Enhancements

Enhance your event with:
-Suggest that the account or DJ provide a QR code with a link to the evening's playlist.

**Be sure to check with your local Industry Law team to ensure compliance with all State and Federal laws**

Point of Sale/Enhancements

Washi Paper Bag
TOKI Highball Mug
Plastic
TOKI Highball Mug
Glass
TOKI Highball Glass
House of Suntory Tote Bag
Haku Bottle Pin
Roku Bottle Pin
Toki Bottle Pin
House of Suntory Bottle Pin
3-Pack

Point of Sale

Washi Paper Bag
Toki Highball Mug
Plastic
Toki Highball Mug
Glass
Toki Highball Glass
House of Suntory Tote Bag
Haku Bottle Pin
Roku Bottle Pin
Toki Bottle Pin
House of Suntory Bottle Pin
3-Pack

Planning Worksheet

download worksheet
location/date(s)
format
materials
pre-promotion
product

What is the event location, and what are dates/times it will take place?

What activities, food, drinks, entertainment are to be included?

What POS, merchandising, displays, menus, signage, gifts are to be included?

What methods will be used to encourage attendance?

What drinks or sampling will be featured and how?

Planning Worksheet

location/date(s)

What is the event location, and what are dates/times it will take place?

Format

What activities, food, drinks, entertainment are to be included?

Materials

What POS, merchandising, displays, menus, signage, gifts are to be included?

Pre-Promotion

What methods will be used to encourage attendance?

Product

What drinks or sampling will be featured and how?

Download Worksheet

Program Goals

distribution
Priority Distribution:
TOKI® Japanese Whisky
Roku® Gin
Haku® Vodka
features
at host account
One Month Prior to Event:
Feature 2-3 House of Suntory cocktails on menu
Event:
4-5 cocktails on menu featuring House of Suntory brands
One Month Post Event:
Request menu listings of most popular cocktails
MERCHANDISING
at host account
One Month Prior/Post Event:
Locally-provided POS to meet display standards

Prominent Family Back Bar Placement
outreach
Pre-Event Invitations:
Work with your account to be sure they're publicizing the event
Splash Template
Event:
Be available to guests to answer questions about our products
Post-Event Social:
Encourage the account to post photos from the night to their social media channels and follow-up with special guests for additional menu placements