X
POS / Materials
Item
Download Link
Tour Guide Sample
Download Files
Tour Guide Order Form
Download Files
Eisel Poster
Download Files
Jim Beam Highball Table Tent
Download Files
TOKI Highball Table Tent
Download Files
Drink Menu
Download Files
Hornitos Ranch Water/Highball
Download Files
Program Assets
Item
Download Link
Highball Crawl Logo - White Background ONLY
Download Files
Brands Logo (JB Highball, TOKI, Hornitos)
Please visit the DAL to download
Bottles (Jim Beam, TOKI, Hornitos)
Please visit the DAL to download
X
BRAND MUSCLE
Item
Download Link
Download order form for BrandMuscle to produce your Bartender Placards, Table Tents and/or Printed Invites
Download Files
NATIONALLY SUPPLIED POS ITEMS
Item
Download Link
Download order form to request Nationally Produced POS Items. See POS Tab below to view available items.
Download Files

Program Concept

A Reward For Your Guests

At its heart, the Highball is a socially driven drinks experience. Engage your best trade customers or consumers in a 'Highball Crawl' visiting multiple accounts. As an educational event for trade, the event is complimentary. For consumers, focus on drink specials/merchandise giveaways.

HIGHBALL TOUR TWO WAYS

For TRADE, an OPPM or Highball Specialist will lead the Tour to 3 venues where guests will enjoy different Highball recipes at each stop.

For CONSUMERS, the Tour is self-led to 3+ venues using a map and printed Tour Guide. Guests enjoy different Highball recipes at each stop.

For account selection,
‍click to follow Highball guidelines.

GAMES & ENTERTAINMENT

At each stop on the Crawl, treat your guests to Highball education, food, games, and/or live entertainment. See sample Event Format on the next tab below.

The Host Venue:

Casual/Sports Bars

Trend-setting reputation & vibe

Hard Seltzer/Highball accounts

Party-oriented clientelle

program concept

CONSUMER OR TRADE ACTIVATION

At its heart, the Highball is a socially driven drinks experience. Engage your best trade customers or consumers in a 'Highball Crawl' visiting multiple accounts. As an educational event for trade, the event is complimentary. For consumers, focus on drink specials/merchandise giveaways.

HIGHBALL TOUR TWO WAYS

For TRADE, an OPPM or Highball Specialist will lead the Tour to 3 venues where guests will enjoy different Highball recipes at each stop.

For CONSUMERS, the Tour is self-led to 3+ venues using a map and printed Tour Guide. Guests enjoy different Highball recipes at each stop.

For account selection, click to follow Highball guidelines.

GAMES & ENTERTAINMENT

At each stop on the Crawl, treat your guests to Highball education, food, games, and/or live entertainment. See sample Event Format on the next tab below.

The Host Venue

Casual/Sports Bars

Trend-setting reputation & vibe

Hard Seltzer/Highball accounts

Party-oriented clientelle

Event Format: trade

-3 Hour Event for Trade / OPPM Led - 15-20 Guests
VENUE 1: ARRIVAL/WELCOME
Guests are greeted by the OPPM/Host and provided a Tour Guide, a Highball pin, and invited to have a Highball and the evening's first food selection. Stay about 45 minutes. Optional Venue Activity: Brief presentation on featured Highball. Provide transportation to next venue.
VENUE 3: THE FINALE
The final stop should offer a new Highball, light bites and an activity to end the night. Try a trivia or bingo game in quieter settings. Try adding live music, a Billiards Challenge, or set up a photo booth in livelier settings. Provide transportation home if needed.
venue 2
The second stop includes a different Highball and light food offerings. Stop 2: about 30 minutes. Optional presentation on featured Highball. Provide transportation to next venue.

Event Format: consumer

-3 Hour Event for Consumers - Self Led ~50 Guests
VENUE 1: ARRIVAL/WELCOME
Guests are greeted by venue staff or an agency model and provided a Tour Guide, a Highball pin and an explanation of the drink specials and other Crawl activities. Provide light bites where feasible.
VENUE 3
The third stop should offer a new Highball, and an activity to end the night. Promote this venue using something special like live music, or other entertainment to drive traffic to complete the Tour. Provide transportation home if needed.
venue 2
The second stop includes a different featured Highball and light food offerings, where feasible.
**Be sure to check with your local industry law team to ensure compliance with all State and Federal laws**

Event Format: Trade

-3 Hour Event for Trade / OPPM Led - 15-20 Guests
VENUE 1: ARRIVAL/WELCOME
Guests are greeted by the OPPM/Host and provided a Tour Guide, a Highball pin, and invited to have a Highball and the evening's first food selection. Stay about 45 minutes. Optional Venue Activity: Brief presentation on featured Highball. Provide transportation to next venue.
venue 2
The second stop includes a different Highball and light food offerings. Stop 2: about 30 minutes. Optional presentation on featured Highball. Provide transportation to next venue.
VENUE 3: THE FINALE
The final stop should offer a new Highball, light bites and an activity to end the night. Try a trivia or bingo game in quieter settings. Try adding live music, a Billiards Challenge, or set up a photo booth in livelier settings. Provide transportation home if needed.

Event Format: consumer

-3 Hour Event for Consumers - Self Led - ~50 Guests
VENUE 1: ARRIVAL/WELCOME
Guests are greeted by venue staff or an agency model and provided a Tour Guide, a Highball pin and an explanation of the drink specials and other Crawl activities. Provide light bites where feasible.
VENUE 2
The second stop includes a different featured Highball and light food offerings, where feasible.
VENUE 3
The third stop should offer a new Highball, and an activity to end the night. Promote this venue using something special like live music, or other entertainment to drive traffic to complete the Tour. Provide transportation home if needed.
**Be sure to check with your local industry law team to ensure compliance with all State and Federal laws**

Point of Sale / Enhancements

Eisel Poster
Size: 24" x 32"
Table Tents By Brand
Size: 4" x 6"
City-Specific Tour Guides
Size: 5" x 5"
Order through your OPPM manager
Shirts
Size: 50" x 60"
1" Lapel Pins
Hats
Jim Beam Highball Mugs
Size: 14 oz.
Toki Highball Mugs
Size: 12 oz.

Point of Sale / Enhancements

Eisel Poster
Size: 24" x 32"
Table Tents By Brand
Size: 4" x 6"
City-Specific Tour Guides
Size: 5" x 5"
Order through your OPPM manager
Shirts
Size: 50" x 60"
1" Lapel Pins
Hats
Jim Beam Highball Mugs
Size: 14 oz.
Toki Highball Mugs
Size: 12 oz.

Planning Worksheet

download worksheet
location/date(s)
format
materials
pre-promotion
product

What is the event location, and what are dates/times it will take place?

What activities, food, drinks, entertainment are to be included?

What POS, merchandising, displays, menus, signage, gifts are to be included?

What methods will be used to encourage attendance?

What drinks or sampling will be featured and how?

Planning Worksheet

location/date(s)

What is the event location, and what are dates/times it will take place?

Format

What activities, food, drinks, entertainment are to be included?

Materials

What POS, merchandising, displays, menus, signage, gifts are to be included?

Pre-Promotion

What methods will be used to encourage attendance?

Product

What drinks or sampling will be featured and how?

Download Worksheet

Program Goals

distribution
Priority Distribution:
Priority Distribution:
Jim Beam Family
Toki Japanese Whisky
Haku Vodka
Roku Gin
Hornitos Tequila
outreach
Trade
Pre-Event:
Event Invites via
SplashThat! template
View Template
Event:
Guests take home merchandise giveaways
Post-Event Social:
SGS thanks attendees
Consumer
Pre-Event:
SGS Social Media
3 Account Minimum / Account Social Media
Event:
Guests take home merchandise giveaways
Post-Event Social:
Account posts images
of successful event
FEATURES
Trade & Consumer
Cocktail Menu Features for Jim Beam,
Toki & Hornitos Highballs
MERCHANDISING
Check on availability with local market
Branded Highball Glassware
Branded Bar Tools
Branded Rail Mats, Caddy's, etc.
Highball Shirts for staff
if account approves